5 Types of Videos You Should Use to Boost Your Marketing Success

by | Feb 12, 2018 | blog

Gather insight from these effective types of videos for your business – testimonials, product reviews, and more!

In these days marketing your business requires way more than creating print ads or putting words on a page. 70% of marketers claim video marketing is accountable for more conversions than all other types of content. With the use of videos in your marketing strategy, it can expedite the advertising process.

So you’re probably wondering how exactly do you create engaging content to enhance the customer’s journey? The answer is simple, here are five types of videos you should know:

Promotional Videos

The primary method for brands advertising themselves using video content is the promotional video. In doing a promo video it’s necessary you create a personal bond with the viewer as well as spark the customer’s curiosity. In your video, you should fully explain the product and its benefits while keeping it short enough to keep the viewer’s attention.

So what exactly makes a good promo video?

Here are 6 elements to make your promo effective

  • Create a personal bond with the viewer
  • Sparks customer curiosity
  • Makes an irresistible offer
  • Add value to your brand
  • Call to Action
  • Memorable slogan

Promotional videos do not always have to be so bleak and boring, they can also be fun and comical. For instance, check out this viral video by Dollar Shave Club.


When it comes to interviews you want to be sure to use the appropriate type that aligns with your purpose of the video.

For example, if you wanted to create an interview for thought leadership building you would want to have a filmed dialogue with an expert in the industry.


People who play a vital role in the business such as employees can be interviewed to give an inside look at the brand while bringing a genuine human aspect to your brand. Click the link below for an example:



Tutorials are another key method in video marketing that all content marketers should be more than familiar with. Product demonstrations enable you to enthusiastically showcase your products to the customer showing the wonderful benefits and pleasure the user will get purchasing your product.

Here are a few elements of a great tutorial

  • Do your research
  • Strong call to action
  • Keep it sweet and short

Check out this cool animated explainer video by Spotify



Prospective customers typically seek social proof before committing to an online purchase. This social proof comes family, friends, or even complete strangers, it doesn’t really matter.

What really matters is that the customers see evidence of product approval from other consumers to ensure they are in fact making the best decision to buy your product.

For example, take a look at Slack’s entertaining testimonial video:


User-generated Content

User-generated content (UGC) is a great way to push the boundaries of your brand’s image. This method of content marketing has gotten a rise to popularity cooperatively with the growth of social media allowing businesses to pass on the branding duties to the customers.

Despite living in the digital era, word-of-mouth referrals remains to be a highly effective way spreading brand awareness and promotion. Considering that 86% of millennials say that UGC is a good indicator of a brand’s quality (BazaarVoice), it’s easy to see why UGC has so much effect on the purchasing decision. Click link for video:


Lay’s famous “ Do Us a Flavor” campaign, launched in 2015, engaged customers by crowdsourcing product ideas where the fans created their own flavors and the winner would receive $1 million. This video campaign gathered 3.8 million flavor suggestions with a sales increase of 12%.


If you need help with your video content marketing, give us a call to see how we can help you grow your business (910) 491-4180!

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About CLP

CLP is a full-service video production company specializing in website and social media videos designed to make you money. Reach new customers with video production in Fayetteville, Raleigh, or anywhere else – we’ll even help you market your videos to make sure you get results.

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