{"id":25714,"date":"2017-11-14T17:33:39","date_gmt":"2017-11-14T17:33:39","guid":{"rendered":"https:\/\/christiloweproductions.com\/?p=25714"},"modified":"2022-03-23T20:41:33","modified_gmt":"2022-03-24T00:41:33","slug":"advertising-gets-noticed-social-media-marketing-videos","status":"publish","type":"post","link":"https:\/\/christiloweproductions.com\/blog\/advertising-gets-noticed-social-media-marketing-videos\/","title":{"rendered":"Advertising That Gets Noticed – Social Media Marketing Videos"},"content":{"rendered":"

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Social media platforms have long been thought of as entertainment, but in 2017 with the development of algorithms it has become a powerful marketing tool.<\/p>\n

Here are some interesting statistics to keep in mind when thinking about your social media marketing videos:<\/p>\n

1. Roughly 85% of videos on Facebook are watched without sound.<\/p>\n

Most videos shared on Facebook are cute, funny, and short. Add the fact that you have to click on the video in order to hear the sound, it adds a level of commitment that most users aren’t going to do as they are scrolling through their feed.<\/p>\n

So keep your videos short and impactful enough to grab their attention and always generate subtitles specifically for the person who doesn’t want sound.<\/p>\n

2. Almost half of marketers plan on adding a YouTube content strategy this year.<\/p>\n

YouTube boasts a billion users worldwide making it mandatory for many businesses. It is most appropriate when you want to share something that is fun, engaging, or easily shareable content.<\/p>\n

3. Nearly 80% of consumers feel that demonstration videos are helpful.<\/p>\n

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