Did you know blogging is a crucial part of search engine optimization? Do you want to start a blog, but you\u2019re unsure how to write it? Here are some do\u2019s and don\u2019ts of successful blogging: \u00a0 \u00a0\u00a0![\"\"](\"https:\/\/christiloweproductions.com\/wp-content\/uploads\/2017\/11\/Blog.jpg\")
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1.<\/b>\u00a0Knowing your audience is important.<\/b>\u00a0Blogs are intended to be an informal diary entry and businesses use them as another arm of their marketing campaign. They shouldn\u2019t seem like marketing material or advertisements. The tone a blog should take is more conversational, like you\u2019re talking to a friend.<\/p>\n
You want the reader to feel like they\u2019ve gained something after reading it, so think about your audience and think about what they would find interesting.<\/p>\n
Avoid repetitive language. \u00a0Say it once, and spend the rest of your time proving it with stats or examples.<\/p>\n
You have all the freedom in the world to be creative with your language and to write it in a playful kind of way. People like that.<\/p>\n
2. Bad structuring can kill a blog.<\/b>\u00a0When structuring a blog post, break up the text by using lists, bullets, or numbers. You can cut off paragraphs into 2-3 sentence blocks, to make the text easier for your audience to read.<\/p>\n
If you have important take-aways that you want to convey, put them in\u00a0<\/b>bold\u00a0<\/b>font and let them stand alone.\u00a0<\/b>(See what I did there?)<\/p>\n
Most people will skim your blog. They aren\u2019t reading every word. They want to extract the information they find most valuable as quickly as possible, so make it easy for them.<\/p>\n
Your blog should contain somewhere in the ballpark of 200-500 words. Don\u2019t ever go above or below that threshold if at all possible.<\/p>\n
3. Punctuation and grammar are king.\u00a0<\/b>People will stop reading a poorly worded post with grammatical errors, totally defeating your purpose. People are judgy, and they will judge you and your company on this. Seems like a small thing, but really it\u2019s not, so be super careful with that.<\/p>\n
4. Compelling headlines.<\/b>\u00a0Your headlines should draw a reader in, not make a general statement. Give the reader incentive to read your blog. Try something like \u201cHow To Make a Marketing Video That Works,\u201d or \u201c5 Ways to Make Successful Videos\u201d. Get the idea?<\/p>\n
5. You still have to be visual.<\/b>\u00a0Your readers want to see pictures or videos. The more visually interesting something is, the more likely they are to consume the information you\u2019re trying to give them.<\/p>\n<\/div>\n
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