{"id":4016,"date":"2016-10-27T20:57:35","date_gmt":"2016-10-27T20:57:35","guid":{"rendered":"http:\/\/testing.kristencahill.net\/?p=4016"},"modified":"2022-03-23T20:40:31","modified_gmt":"2022-03-24T00:40:31","slug":"cheap-video-production","status":"publish","type":"post","link":"https:\/\/christiloweproductions.com\/blog\/cheap-video-production\/","title":{"rendered":"You Get What You Pay For"},"content":{"rendered":"
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”0px|||” custom_padding=”0px||0px|” make_fullwidth=”on” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_placement=”background” _builder_version=”3.0.98″ title_font=”Open Sans|700|||||||” title_text_align=”center” title_text_color=”#ffffff” title_font_size=”50px” text_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”post-content” _builder_version=”4.14.7″ background_color=”#222222″ custom_margin=”|||” custom_padding=”15px||0px|” border_width_top=”10px” border_color_top=”#b3001a” global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title title=”off” comments=”off” featured_image=”off” text_color=”light” _builder_version=”3.0.98″ meta_font=”||||||||” meta_font_size=”20px” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”post-content” _builder_version=”4.14.7″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Post Content” _builder_version=”3.27.4″ text_font=”||||||||” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”||||||||” header_2_line_height=”2em” header_3_font=”||||||||” header_3_line_height=”2em” header_4_font=”||||||||” header_4_line_height=”2em” global_colors_info=”{}”]When it comes to video ads \u2013 you DO<\/em> <\/strong>get what you pay for.<\/p>\n A friend recently asked if I could video a 1:30 commercial for a very popular,\u00a0online business listing service.\u00a0\u00a0I won\u2019t bash publicly, but the company logo\u00a0features a little red flower (and it starts with a \u201cY\u201d).<\/p>\n This friend had purchased an \u201cadvertising package\u201d with said online listing service, but this service\u00a0couldn\u2019t find a local videographer willing to do the work. Upon further investigation, I quickly discovered why.<\/p>\n This\u00a0company wanted a local\u00a0video professional<\/em> to shoot\u00a0one hour of video on location, and a half-hour interview \u2013 and then edit it all into\u00a0a one and a half minute video \u2013 with not one, but\u00a0three<\/em> client revisions included. For all of this hard work \u2013 which, trust me, is hard work (about 10 hours worth \u2013 maybe more depending on revisions) this very popular listing service would pay a whopping $200. Say, what?<\/p>\n Needless to say, I don\u2019t know of any video professional<\/em> who could meet that kind of price point \u2013 especially when you consider equipment maintenance, supplies, and other overhead costs involved in addition to the actual labor.<\/p>\n When I told my friend the reason her business ad might not get done, she was not happy. \u00a0Her words to me, and I quote, \u201cGreat. They\u2019ll probably send someone crappy.\u201d<\/p>\n For her sake, I hope she\u2019s wrong.<\/p>\n