Facebook, Pinterest, Google +, Twitter, YouTube, Vimeo …  how many social sites does today’s business owner really NEED to keep up with the competition?  Trying to post to all of these sites on a regular basis is enough to make my head spin. And my head has been spinning a LOT lately!

But after much research, including many seminars and “how to” sessions, I have realized that it’s not necessarily about how many social sites you are on, but the quality of content you are providing to your potential customers that makes the real difference.

Yes, you need to be out there in the right directories, and social sites where your target audience is, but you don’t need to spam them with dozens of posts just to stay visible. Consumers are smart, and if they are shopping for your product or service, they will do their research.

So, one of the best ways you can keep them coming back to your brand, is to offer them pertinent information, including tips, trends, and advice to help them make the right choices. And yes, videos are very important in this marketing strategy.

Why, you ask? Because we are a visual society. We like to see how things work, what people are saying about them, and we often learn better by watching someone do something before we try to do it.  Not to mention, a 30 second video is much more appealing to today’s busy consumers than sorting through long articles and lists.

You may have noticed that ALL of the most popular social media sites now allow you to post videos. In fact, they make it easy to post videos with titles, descriptions, keywords and links. So why wouldn’t you take advantage of this powerful marketing tool?

Not sure how to do it? Don’t want to do it? No worries. I just so happen to know a very good video producer you can call on for help. You can reach me anytime at christiloweproductions.com. Or better yet, check out my Facebook Page at  www.facebook.com/ChristiLoweProductions.

And, if you really want to beat your competition in the digital marketing world, you should connect with the strategists at Bizwire.

They are a great group of consulting pros who know how to get you properly connect online, help you take charge of your digital assets, and then market your brand the right way.  You can reach out to them online at  http://bizwire.net/, or just contact me and I’ll put you in touch with the right person to help you.

Connect. Control. Create. And stop the head spin.