What Does the Future Hold for Marketing Videos?
It’s hard to go online without seeing a video about one thing or another, especially when you hop on any social media platform, like Facebook or Twitter. Marketing videos are an optimal way to share your business’ message and engage current and future customers, but will they be as popular in the future? As far as we’re concerned, marketing videos are just going to keep gaining traction as one of the most effective and widely used marketing tools out there.
One of the main reasons why is that compared with other forms of content, like blogs, emails, and social media posts, more than 50% of consumers prefer video content. Other notable statistics include the following:
- When used the right way, marketing videos can increase purchases by up to 144%.
- Having your company’s video thumbnail in search results can nearly double traffic to your site.
- Four out of five consumers believe that compared with other forms of information, video demos are the most helpful.
- After seeing a Facebook Story about a product, 62% of people say they’re more interested in the product.
Marketing videos aren’t going anywhere, which is why you need a videographer on your side who can highlight your company and what it does best through the power of video. Take your company’s marketing to the next level and make video part of your plan for 2020 by contacting us today!