If you spend any time on Facebook, Twitter or virtually any other social media site, you’ve probably noticed the incredible amount of videos in your feed. They’re everywhere! Facebook even plays the videos automatically, whether you click on them or not. And Facebook users are going live for just about anything you can think of – a rant of the day, the meal they’re making for dinner, or the home they’re selling. To be certain, videos play a huge role in digital media. And it’s becoming more so every day.

Because of the consumer demand for video content, the use of online videos in marketing has become an increasingly popular strategy. Research has suggested that immediately after posting a video, clients are much more likely to visit the website or contact Realtors by phone. People remember only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see!

So it’s not surprising that online video has quickly become “a must have” marketing and communication tool for businesses of all kinds, especially Realtors. The video of a property not only makes your ad to stand out, it reduces the amount of time homebuyers spend looking for information and increases the likelihood of getting your asking price.

Think about it. According to a study by the National Association of Realtors in 2013,

92% of buyers use the Internet to help them find their next home. And, the search for a property includes, on average, at least 3 weeks of online investigation BEFORE calling a real estate agent.  And research suggests video ads generate 4 times more qualified contacts than any other type of ad.

You’ve heard the saying, “a picture is worth 1000 words”? Videos, then are even more important. We know that prospective buyers turn to the web before contacting an agent. So give them the information they’re looking for with effective online video content!  You can use videos to explain important facts about the home buying process. Use videos to show your expertise as an agent. Video walkthroughs are a huge aid in selling homes faster. And you can integrate marketing videos on your real estate website. And don’t forget, videos can easily be translated into other languages and shared in a just a few clicks via social media.

Take control of the real estate market share, and see how much video marking boosts your bottom line!